Experience and Motion Design Studio
I'm a multi-disciplinary design leader based in the Dallas metro area with over 15 years of experience, focused on helping organizations identify opportunities and reimagine their products and services. I have led global design teams in creating solutions across a diverse set of industries including healthcare, education, finance, and eCommerce.
Most recently I was Head of Product Design & Research at Community, a Santa Monica based startup that has raised over $100 million. I have previously had the opportunity to partner with some of the most recognizable brands in the world including Capital One, Walmart, Disney, and HP.
Great experiences emerge when you ground the solution in radical collaboration, a deep understanding of business and customer needs, and rapid learning and iteration.
Vision & Value
Defining what kind of experience you would like your customers to have and establishing a clear vision of the product or service are the first crucial steps. These issues are tackled through workshops, stakeholder interviews, and ideation techniques, laying a foundation for the project.
Users & Context
The foundation of human-centered design is a deep understanding of the context of use, the needs of users, and their behaviors. By utilizing research techniques such as usability testing and ethnography, we can identify opportunities to craft experiences that exceed user expectations.
Iterate & Refine
Informed by the vision, user insights, and context of use, design concepts for the product or service are created. Working with users, the experience is validated and refined throughout the design and development phases by utilizing rapid prototyping techniques and quick iterations.
I feel incredibly fortunate to have had the opportunity to lead teams of all shapes and sizes, contribute to the growth of hundreds of designers, and collaborate with so many incredible team members and users.
Led teams ranging from 5 team members to a studio of 100+, with directs up to the director level
Oversight of roles including UX design, qual & quant research, UX writing, marketing design, brand design, and UI engineering
Led teams distributed across North & South America, Europe, and India
Coaching & Mentoring
Trained ~200 designers, engineers, and PMs in design thinking at Capital One
Led UX center of excellence at HPE, defining and codifying best practices for enterprise consulting
Accountable for the career development of all team members at one of three major design studios within Walmart
Partner at all levels regularly, from coaching interns to co-creating with c-suite leaders
Experience co-creating with users with diverse abilities and roles
Experience collaborating with a diverse set of cross-functional partners throughout the design process
Design leadership can be highly contextual and call on a wide variety of skill sets and approaches. That being said, I find three things to be foundational for both design teams and leaders.
Empathy for All
Developing a deep understanding of the goals, concerns, and perspectives of all internal partners and collaborators, in addition to end users, leads to greater self awareness, more trusting partnerships, and more impactful design teams.
With a foundation of empathy and trust, it becomes possible to set high expectations, and develop a team culture where everyone is invested in supporting and encouraging each other to create the best work of their careers.
Focus on Enablement
The impact of even the best design teams can be mitigated when not armed with the right processes, tools, and growth opportunities. A focus on enabling the team and removing friction wherever possible is critical to achieving the best outcomes.
My Role at Walmart Labs
During my time at Walmart my role grew from initially leading the merchandising design team, to ultimately leading one of three major design studios within the organization.
Team began with 5 product designers
Scaled the team to 30+
Included 3 people leaders
Focused on creating tools used to operate both the retail store and e-comm businesses
Store Associate Tools
20 team members
Included 2 people leaders
Focused on creating tools supporting all store associate job roles
Health & Wellness
Founded the design team in this area of the business
Scaled to 20+ team members
Included 2 people leaders
Focused on creating end-to-end products and services across channels