Nick Whitlock

Design Executive

Experience and Motion Design Studio


© 2020 Nick Whitlock.


Nick Whitlock is a multi-disciplinary design leader with over 15 years of experience, focused on helping organizations identify opportunities and reimagine their products and services. He has led global design teams in creating solutions across a diverse set of industries including healthcare, education, finance, and eCommerce.

Nick is currently a design leader at Walmart Labs, designing digital products for the world's largest company and hundreds of millions of customers worldwide.

Design Approach

Great experiences emerge when you ground the solution in radical collaboration, a deep understanding of business and customer needs, and rapid learning and iteration.

Vision & Value

Defining what kind of experience you would like your customers to have and establishing a clear vision of the product or service are the first crucial steps. These issues are tackled through workshops, stakeholder interviews, and ideation techniques, laying a foundation for the project.

Users & Context

The foundation of human-centered design is a deep understanding of the context of use, the needs of users, and their behaviors. By utilizing research techniques such as usability testing and ethnography, we can identify opportunities to craft experiences that exceed user expectations.

Iterate & Refine

Informed by the vision, user insights, and context of use, design concepts for the product or service are created. Working with users, the experience is validated and refined throughout the design and development phases by utilizing rapid prototyping techniques and quick iterations.